Web Survey Bibliography
Research showed that adjusting the online survey design to a particular device can improve response quality. However the differences in data obtained this way are not well-established yet. Present study compared PC and smartphone survey data collected over several alternative response formats. Data demonstrated the visibility principle in mobile radio-button format, response order effect in PC radio-button condition, non-differentiation in drop-box with positive or negative initial option. Drop-box with neutral initial response was suggested as optimal smartphone format yielding results comparable to a PC survey. These results demonstrate tailored survey design effect on data.
European survey research associaton conference 2015, ESRA, Reykjavik >>